Report
The New Climate Narrative
How AI Tools Shape Climate Answers and Decide Which Organizations Count
Artificial intelligence has rapidly become the new gatekeeper of climate knowledge.
With over 45 million climate-related searches each month, people increasingly turn to AI tools like Google’s AI Overviews and OpenAI’s ChatGPT for answers. But what happens when only 1% of users click through to the original sources—and machines, not people, decide which organizations count? Forum One’s new research report, The New Climate Narrative, explores this critical shift. Drawing from 30,000 AI-generated responses across five countries, the study reveals:
Key insights
Which organizations AI models most often cite—and which ones get left out
How responses vary across categories like causes, solutions, and trusted organizations
The risks and opportunities this new landscape poses for NGOs, funders, and climate leaders
You’ll also find actionable recommendations to strengthen your organization’s AI visibility strategy, from optimizing citation pipelines to building partnerships with trusted intermediaries.
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