Insights

• Digital Strategy

Five Principles to Modernize Federal Websites for the Next Decade

As the American public continues to rely on federal websites as their primary source of government information and services, these digital properties must evolve to meet the demands of the future.

Kerry Greer

• Experience Design

How the Wait State is Vanishing from Digital Experiences

In an ideal digital world, waiting wouldn’t exist. You would request a piece of information or perform an action, and it would instantly appear on your screen.

2026 Will Reward Human, Not Hype

2025. What a year. Across the mission-driven landscape, we’ve seen a dramatic acceleration of trends that have been building quietly for a decade. AI has both accelerated change and flooded our feeds with slop.

Kassandra Swenson

• Artificial Intelligence

How One Nonprofit Turned AI's Traffic Disruption Into Strategic Advantage

• Digital Strategy

Core User Behaviors Driving Every Digital Transformation

Understanding how people actually use the digital world—and what it means for mission-driven organizations

Beth Watson

• Company News

Resilience and Resonance: Reflections on MCN 2025

At the opening of MCN 2025, I noted that the conference theme, Resilience and Resonance, captures where the museum community is right now: building foundational strength to create more meaningful impact.

Aaron Miller

Discovering the Connection Between Belonging, Inclusion & Employee Ownership

At Forum One, employee ownership isn’t just a financial structure; it’s a mindset that shapes how we work, grow, and belong. Our Employee Stock Ownership Plan (ESOP) connects each of us to the company’s success, but it also does something deeper: it builds transparency,…

• Digital Strategy

Content Strategy in an AI-First World: Redefining Your Nonprofit’s Digital Presence

Artificial intelligence is fundamentally reshaping how people discover and consume information online, and your organization’s content strategy needs to adjust accordingly.

Kassandra Swenson

• Artificial Intelligence

Press Release: How AI is Reshaping Climate Narratives and Overlooking NGOs

FOR RELEASE SEPTEMBER 30, 2025

Kassandra Swenson

• Artificial Intelligence

A Technology Leader’s Roadmap to the Agentic Web

The homepage is no longer the digital front door. With 86% of Google searches ending without a click, the relationship between audiences and websites is fundamentally changing.

Brian Graves

• Artificial Intelligence

From Playbook to Practice: Building an AI-Ready Digital Presence

The unified playbook for a modern digital presence requires a fundamental shift in strategy, and the rise of artificial intelligence has made this shift urgent. For years, content management was about helping people manage websites.

Brian Graves

• Artificial Intelligence

5 Critical Facts About How AI is Reshaping Search (And What Nonprofits Must Do Now)

Many nonprofit leaders already understand that zero-click search is reshaping digital engagement: When potential supporters search for information about your cause, they’re increasingly getting what they need from AI summaries and search result snippets—without ever visiting…

Kassandra Swenson